Have you ever wondered what a typical day looks like for a marketing specialist at an IT company? Probably not unless you work in HR and are writing an ad for the “Social Media Ninja” position. Let’s face it – working as a marketer is like trying to unscrew a jar with your ski gloves on during a tornado. Depending on the project, you might need to become a film producer, journalist, data analyst, strategist, or language teacher… Sounds interesting? Maybe, but at the end of the day, everyone still thinks you’re just posting funny cat memes on Facebook, and your parents are convinced you are getting paid for browsing the Internet.
8:00 – Morning drama
Drinking coffee is the best part of the day, but today, a calming tea would definitely be a better choice. Google decided to give us a morning thrill – Houston, we have a problem. Unexpected algorithm changes have caused our site to drop to a lower position. But that’s not the end of the trouble – accounting has just reported irregularities in some invoices, and the inbox is bursting at the seams.
10:00 – Fighting with the keyboard.
There’s another challenge ahead – drafting an article for the company blog. When thinking about the topic, we need to find the perfect balance between technical precision and accessible language so that the content is both informative and enjoyable to read. We’ve got it! “The synergy of microservices in cloud-native architecture: transforming DevOps in the container orchestration era.” Finally, after several hours of intensive writing and juggling technical terms, we did it – an article so clear that even someone outside the industry would understand that DevOps is not a new superhero from a comic book.
12:00 – SEO Master
Is there a straightforward way to explain SEO?
Times are tough, and having an excellent product or service is no longer enough to steal the customer’s heart. If your offer is not among the few first positions of the search results, you can pack your bags. Imagine your website as a book in a giant library with thousands of others. SEO helps the reader to find YOUR book on the shelf and read it before any other! But it’s not as easy as it sounds.
14:00 – Clash of the titans
The middle of the day marks the time for marketing and sales meeting. It seems like scenes from movies about apocalypse survivors – where everyone’s heads are low, gazes filled with frustration, and minds focused on how to survive competitor’s attack. Suddenly, with a heavy sigh, a voice from the sales department breaks the silence: “We need more leads”. Marketing replies: “But you need to make better use of the ones you already have. You are the ones who are having trouble convincing customers that they need our products!”. The cooperation between the two was like a struggle for survival and never ended.
15:00 – Euphoria time
Finally, we have a potential customer inquiry! A moment of euphoria was suddenly interrupted by a quick look at the message. However, upon closer inspection, it turns out it’s just the competition stepping on our toes.
15:30 – Last crusade
It’s the end of the day. Phew. Our thoughts drifting toward sweet embrace of the weekend. Unexpectedly, a message from Peter, our data analyst, pops up. With a mysterious smile, he presents the challenge – an 80-slide presentation for tomorrow’s board meeting. “You can do it, can’t you? You are our marketing superhero!
Summary
For a marketer, every day is a new adventure. In the whirlwind of endless changes, there is no room for boredom. And when the evening falls, instead of crying over the CTR dropping, you can laugh about mishaps to remember. While the rules of the game change faster than TikTok trends, you have plenty of space for experiments that may surprise you. In this wild online jungle, nothing is sure – and that’s what makes each day a unique and exciting adventure!
*The text is literary fiction. Names and department names are a product of the author’s imagination 😉.
[1] SEO – (Search Engine Optimization) optimizing a website to make it more visible and attractive to search engines.
[2] Lead, in a marketing context, refers to a potential customer or person showing interest in a company’s product or service.
[3] CTR (Click-Through Rate) is a metric used in online marketing that determines the percentage of users who clicked on a link or ad relative to the number of people who had the opportunity to see that ad.
[4] I’m not entirely sure myself what it’s all about because of my age 😉.
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